25 June 2012

Sustainable Chic

Top Neomi by NOIR
Young English actress Emma Watson has continued to build her green icon status with the release of the eco-friendly capsule collection “Pure Threads” that she imagined with Alberta Ferretti, the famous Italian luxury ready-to-wear label.
EDUN, fashion label founded by Bono and Ali Hewson
Osklen uses the most innovative eco-fabrics in his collections, such as pupunha wood, fish skin and PET from recycled plastic bottles.
Fashion designer Alice Temperley has teamed up with Environmental Justice Foundation for a campaign to end child labour in cotton production
Osklen is Brazil’s pioneer in the new luxury movement, their clothes come in a wide range of fabrics, from high-tech fibers to the finest silk.

SAO PAULO: Have you ever asked yourself what material your clothes are made of and under which conditions they are produced? You are conscious about the ingredients of your food and the paint you put on your wall, but how can you be relaxed and careless about the garment you are wearing? Who made it, which colours are used and what is the material really made of which is right on your skin?

This is why I visited the Sustainable Luxury Fair in Paris a few weeks ago and I was impressed with what I learned about materials and production when it comes to Green Fashion. It is cool to wear something which has a lasting impression and is a beautiful fashionable piece at the same time. Now I think differently when I walk down the High Streets to quickly buy a fashionable piece for less cash …

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IRMA

brings good news to you.
She lives and travels around
the world, stopping wherever
she sees something interesting,
reporting on what inspires her.
She finds beauty in the
most varied places,
from fashion shows
to art exhibits, from lonely
beaches to bustling cities.

WHERE IS IRMA NOW?

MUNICH

When in Munich my
favorite store to look
for the best selection
of clothes is THERESA.
The staff is competent
and always has the
best ideas for styling
and mixing different
designers together.

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