13 March 2012

Young, Healthy & Très Chic

Window decoration
Tea ceremony at Jugetsudo
Jugetsudo, sales counter in the Paris shop

PARIS: Jugetsudo sells Japanese tea. Not just any tea, but fine green teas like Genmaicha with Matcha (green tea blended with roasted brown rice and green tea powder) and Sencha Haru (made from the finest leaves of the early spring harvest). This isn’t a place for customers to simply make a purchase and leave. Rather, they are invited to pull up a chair at the bleached oak counter beneath a ceiling of hanging bamboo to sample, savor and learn before they choose. Tea came to Paris in the 17th century as a medicinal drink for royalty and the nobility. And there is no other European city that has more choice of exotic blends and infusions from all over the world than Paris.

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