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29 January 2014

IRMA Takes her Bike

COPENHAGEN: In some countries winter is at full moon at the moment and the days are short and icy cold. Still I consider taking my bike wherever I have to go during the day. It is only a matter of how to get dressed and what to make out of it.

Follow my tips and enjoy the ride.

1. Use layers of clothing which can be changed and taken off in case you get to warm.

2. Use extra long gloves which are softly lined with sheepskin or cashmere. As long as your wrists are warm your hands won’t get cold.

3. Take a perfect bag with you which can also be detached from and off the bike. Look at Linus Bike's The Pipette, 45 Euros. It can also be used as a clutch when you walk about town.

4. Take something hot with you to fuel your energy level. A thermos bag from will keep it hot & steamy. Make some Chai tea with cardamom, cinnamon and ginger before you leave home.

5. When visiting another city, use a bike for your sightseeing tour. It is healthier, environmentally conscious and very economical, and on top it will give you a different angle at how you feel and look at the city you visit.

6. Overknee boots and capes are the perfect pieces to choose when your ride in winter. Be inspired by the Pre-Fall collection from Chloe.

Biking makes you smile, sky blue cape by Chloe Pre-Fall 2014; heavy hoodies by MSGM against moist and cold weather are perfect; the Paris fashion shows are run by bike, at least for some fashionistas; another perfect outfit by Gucci Pre-Fall 2014; leather hats and soft furs worn with skinny jeans are most comfortable; use short, sporty rain jackets with long furs and make a fashionable statement which keeps you warm.
27 January 2014

Time for a New Picture

IRMA drawing

MUNICH: If you are thinking about giving your apartment a new twist or just something bright to look at at the beginning of the new year I suggest you have a look at my limited edition Giclée art prints.

The 29.7 cm x 42 cm print comes out with extreme intense bright colours and is printed on thick fine art paper. It looks so intense that you do not want to frame it behind glass but instead just leave it like this.

Order your print today at a special price of 190 euros and get one of an edition of five hand-signed prints. It will definitely make you look forward towards spring and will look great on your wall.

Click here to order through IRMAS SHOP.

High intense colour Glicée prints, black & white Japanese ink drawings, IRMA always looking at art
22 January 2014

Blossom in January

PARIS: The Spring/Summer Haute Couture Shows in Paris are my favourite defilés. It seems that haute couture always has the better story to tell. Money does not matter and the creations are the best they can get in terms of texture, material, design and of course allure. Hair and make-up are most inspiring and the parties around the defilés are of true elegance. Only very few fashion bloggers, hardly any buyers and just selective clients and the international press make this time of the year in Paris to a must-go place.

Meet the Telegraph’s Fashion Director Daniela Agnelli, who is covering the shows for

From top left to bottom right: Ulyana Sergeenko, Schiaparelli, Vionnet Haute Couture, Christian Dior, Schiaparelli, Giambattista Valli, Atelier Versace, Chanel, Schiaparelli

Good morning, Daniela. How was your night?
Fantastic. After the Armani Show we were all (500 people) invited to an incredible seated dinner at the Palais de Tokyo, where Armani also has an exhibition, which will be on show until Sunday, January 26. Amazing food, which was perfectly done and of course beautiful tableware and decoration, very Armani. It always amazes me how they manage to get the cauliflower just right, even for 500 people.

What did you have for breakfast?
Green tea, orange juice, natural yoghurt and, because I am in Paris, I had a croissant.

The spring/summer haute couture show seems to be the real story. You see designers playing amazingly creative with form (Chanel), make-up (Schiaparelli) and texture (Dior). What do you think?
For most editors it was quite a shock to see sneakers for the haute couture show although they had embroidery and beautiful texture. Chanel and Dior gave haute couture a new angle, let’s see what will be happening next... But maybe that has to do with the trend of down-dressing at the moment.

I also saw lots of flat shoes yesterday when I visited the showrooms for the pre-Fall collections. I really like that trend.

In terms of colour, what did you see?
Chanel used very pale colours against a clean white background, which made the whole atmosphere very sporty-luxurious .The only bright colours were used by Atelier Versace who, by the way, had the most glamourous party with guests like Lady Gaga and Tom Ford, etc., Giambattista Valli had  great colour combinations in heavy silk, for example pale pink with bright yellow to pitch black. Schiaparelli was very colourful but to my taste to carnevalesque in terms of make-up and style...  Valentino was there to support the show.

And what was your favourite outfit so far?

A marine coloured jumpsuit from Christian Dior, very classic and light evening long dress from Chanel which just flows along your body. I would wear both with flat men’s shoes to work and to go out at night.

How about the make-up, is it becoming more and more a statement in dressing up?
No, the make-up was very natural, very simple and left the models with their pure, beautiful faces, no foundation at Christian Dior. It was matching the sneakers – more sportive, less drama. Except Schiaparelli, who used different coloured powders, like colour pigments in the hair and matte red lipstick.

... and jewellery?
Chanel was without jewellery, which is not very Chanel, Giambattista had amazing cuffs. I will visit the Chanel showroom later on and have a look what happened to jewellery.

Which couture look would you take into everyday life?
The sneakers, they are easy to wear every day.

Which show inspired you most for your next shoot and how will you translate it?
I haven’t seen all of them. Right now I am standing in front of Martin Margiela and I will see Valentino, Viktor & Rolf and many more today and tomorrow.

What else are you up to today?
Many more shows, appointments in the showrooms and in between coffee and lunch with some PR agents.

Any breaks? How will you regain your energy?

No break, not during the shows. Maybe tonight after a dinner I will go to bed and have sweet dreams.

Where do you meet for a coffee or un verre du rouge?
I like the Hotel Bristol for lunch and coffee during the day. They just had a renovation and it is nice to spend time there during the day. At night I prefer the Bar of l’Hotel le Meurice where you meet everybody in a cosy atmosphere.

What do you think about the new Chanel Shop at 31 Rue Cambon?
The opening was beautiful but there were so many people, so I will come back to have a close look and enjoy. Last night one lady bought a red crocodile bag, which must have cost a fortune but everybody was looking and envying her for that shopping experience....

How is the dress code during the haute couture show?
Everybody seems to down-dress. Lots of flat shoes, great big coats, etc., except for the Chanel show, where everybody dressed up and looked glamorous.

Have a nice day and see you later!

Daniela's favourite dress (dress by Chanel)
Sneakers were everywhere (sneakers by Chanel)
Navy jumpsuit, Christian Dior
15 January 2014

Maya’s Style

BERLIN: This Fashion Week I will follow Maya Junger, the Creative Director of SET Fashion, which is a label known for cool pieces with a sexy  and feminine allure. The company, which has been around since the 50s, is known for high-quality materials, whether it is cotton, soft leather or silk. That makes the collection easy and comfortable to wear. 
Maya always amazes me. She was a lawyer in London and turned her company SET into a must-have brand. Her energy is fuelled by curiosity and imagination.

I talked to her about her days in Berlin and picked my favourite outfits from the spring/ summer collection.

Interview with Maya

In Berlin I prefer to stay at….?
At the Hotel de Rome. I love this hotel because it is so incredibly chic and sophisticated and during Berlin Fashion week it gets very buzzing and social, which makes it great fun to stay there.

You always bump into all kinds of people from the fashion crowd. That starts in the morning at breakfast time and finishes at the Hotel Bar late at night, where everyone meets up for drinks after parties and events. Those nights are notorious and it is great to mingle, catch up and have fun. 

In the summer, the Rooftop Bar is a highlight for a drink in between a busy day at the Fair and the parties at night.

The best breakfast is…
….in my hotel room. That is when I enjoy the peace and quiet before a hectic day and I take time to enjoy a healthy and delicious breakfast. I drink my juices and green tea, eat my granola and read the newspaper. That indulgent quiet time for myself gives me my energy for the day.

I actually cherish that time because my mornings at home are a sharp contrast to Berlin mornings. At home, I have to get myself ready for the office, plus my four children ready for school/kindergarten, by 8 am. That is always a big challenge and sometimes rather stressful, so there is rarely time for a proper indulgent breakfast.

In my luggage during Fashion Week I always carry with me…
Unfortunately, I just do not seem to be able to pack small when going away and end up carrying a huge suitcase with me wherever I go. For my Berlin trip I need loads of trendy outfits for my PR appointments, lunches and meetings at Bread and Butter. For daytime, it has to be my SET biker leather jacket, which I combine with my grey melange sweatshirt and ripped jeans; or a feminine skirt with sweat and leather jacket and little booties to go with. I will also most definitely wear my supersoft leather jogging pants, which are a favourite at the moment and which I do not want to take off these days.

Of course, for the nights, I need lots of glamorous party dresses, which I also team up with my leather jacket and with my favourite strappy sexy Alaia heels.
Very important to always carry with me is my rescue packet of vitamins and superfoods to get me through the long days, which can be so incredibly exhausting. I always take healthy nibbles like nuts and goji berries along, energy bars and energy shots for my quick fix in between meetings.

What makes Berlin so unique?
The city’s adrenaline and vibe during Fashion Week is unbelievably inspiring for me. There is a huge hype as fashion folk from all over the world get together for one big colourful ‘Fashion Party’.  People work hard but also play hard and there is loads of networking going on. Berlin as such is the perfect city as it is one of the most relaxed yet trendiest places to be in Europe. 

If you were to dress a Berlin woman, what would she be wearing?
She would wear SET, of course, preferably some item made out of our supersoft washed leather, which I adore. That would be my current favourite, our leather jogging pants or the leather biker jacket. Both are items which I wear all the time myself and love no matter in what combination or look I team it with.

How to you protect yourself against the icy cold of Berlin winters when you go out at night?
With my outerwear I tend to be very pragmatic. It always gets very cold in Berlin in January and as I am about to start my new Spring/Summer 2014/15 Collection straight after Berlin Fashion Week, I cannot take the risk of getting ill. So I always wear my thick parka on top of everything and that keeps me warm and cosy.

Something that you only find in Berlin, your favourite place?
A restaurant, Monsieur Vong, which is a Vietnamese place. I love Asian food ever since my London days and that one is a small place with just a few dishes which are always incredibly healthy and delicious. You cannot make a reservation and it is always packed, but it is worth the wait and I always manage to squeeze in a visit when in Berlin. 

What does your typical day look during Fashion Week?
My days in Berlin are packed with appointments. I spend a lot of time at Bread and Butter, where we have a big SET stand and where I join meetings with important customers. But there are also many press appointments, interviews or lunches, that are taking place during the week, so I tend to rush from one appointment to the next all the time.

At night we always make time for a big team dinner at Grill Royal on one of the nights, which is wild fun. And we go to the important parties of the week, like the Elle party at the Russian Embassy one night or the Vogue party at Borcharts the other.

In between all of these things happening, I try to rush to my favourite shops to see what’s happening in the stores and what new merchandising concepts there are, which is always inspiring for me. In Berlin, the days really would have to be longer than 24 hours……

Where and how to you recuperate?
In Berlin we work hard and play hard so there is no time for recharging my batteries.

I do that on the weekend at home and that is something that I do look forward to all week. I sleep in, take long walks with my husband, the kids and our dog, and stay put in front of our fireplace for hours on end being lazy. That could not be more different from my days in Berlin but I am infinitely grateful to be in the lucky position to have both. 

For a romantic dinner you prefer to go to ….?
In Berlin there is sadly no time for a romantic dinner.

And with friends ...?
With our team we always go to Grill Royal, which I love so much. It is a classic and I love this hot spot where you end up bumping into the whole fashion crowd. It is always a fun night, one we remember for a long time.

What inspires you most about Berlin?
Berlin is so unbelievably cool and easy going. Nobody there takes themselves too seriously and it has a vibe and internationality that you find nowhere else in Germany. It always inspires me and fills my head with new ideas. After my week there I cannot wait to get my new collection started….

12 January 2014

Different Shades of Colour

PARIS: The days are still short and I am trying to get as much colour and light into my life as I can. I try to eat at least five different colours of fruit & vegetable a day and I make sure to wear a colourful piece of clothing when I get dressed in the morning. I buy a new lipstick, my favorite at the moment is Hollywood red by Laura Mercier and I embrace the colourful looks of the spring/summer season.

I watch movies which are full of colour like Marie Antoinette by Sofia Coppola and when I go out I look for venues which enlighten my spirit, inspire me and make me smile, like for example the simple but special Japanese restaurant Nanashi in Paris.

prints at Celine, an intense fox red at Bottega Veneta, colour patches at CHANEL and a fine ensemble of shoes from Marie Antoinette as seen by Sofia Coppola


brings good news to you.
She lives and travels around
the world, stopping wherever
she sees something interesting,
reporting on what inspires her.
She finds beauty in the
most varied places,
from fashion shows
to art exhibits, from lonely
beaches to bustling cities.



When in Munich my
favorite store to look
for the best selection
of clothes is THERESA.
The staff is competent
and always has the
best ideas for styling
and mixing different
designers together.