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30 July 2013

Collectors Item

PARIS: From the 1st of August the well known EAU PRÉCIEUSE Lotion will be on sale in pharmacies and department stores in France. I am very proud about my collaboration with Omega Pharma and I am happy to see this great product which is almost a classic for young women and men since a long time standing on a shelf in a French pharmacy.

Read below the press release and if you happen to travel or spend your holiday in France get this collectors bottle and feel your beautiful skin.

23 July 2013

Summer of Music

HAMBURG: For this week I asked the duo Sophia and Anna-Lena from to write a style guide for the upcoming music festivals. I hope you enjoy the guideline for their favorite festivals and take some advice for their best-dressed looks.

Sophia & Anna-Lena, colorful girls enjoying the music, Rita Ora, a floral outfit, the cool Kate Bosworth, Dita von Teese, Jamie Chung and Alessandra Ambrosio.
16 July 2013

Take IRMA Everywhere

As of today you can read IRMAS STYLE GUIDE on your eBook reader and take her everywhere. Whether you fly away for a long summer break and do not want to miss your numerous summer read  or just want to have all your favorite books with you on the beach, the eBook reader is a clever solution if you want to travel light and do not want to miss your favorite line.

Download now at AMAZON, iTunes and all other eBook providers. For now only available in a German language edition.

9 July 2013

Pitch Black

PARIS: A classic never goes out of fashion and it always makes you curious to see if a black dress still draws my attention. For the exhibition “My Little Black Dress” (3 July – 22 September 2013) I flew from Berlin to Paris and had a closer look.

Organized by the Savannah College of Art and Design Museum of Art, put on display at the Mona Bismarck American Center for Art & Culture and curated by SCAD trustee and Vogue Contributing Editor André Leon Talley, “Little Black Dress” charts the historic and contemporary significance of a singular sartorial black phenomenon. Featuring approximately fifty garments from a canon of modern fashion designers, the exhibition includes contributions from veteran fashion designers and those of the international Best-Dressed List. The exhibition highlights the strength of individualism, charting the evolution of the little black dress from its native definition of invariable propriety, to new and distinctly contemporary explorations of texture, tone and silhouette. 

2 July 2013

Two Days in Berlin

IRMA wears PRADA autumn/winter 2013/14

BERLIN: Let’s see if I will see everybody and everything I am looking forward to see in Berlin, in only two days. Berlin is about looking, wether it’s fine art (my favorite exhibition at the moment is the Anish Kapoor show at Martin Gropius Bay), architecture, people enjoying their lunch at Borchardt or looking at the best Karamellschnecke at Barconi’s early in the morning. The fine fashion stores are always quicker in changing the season and I always have a look at the Corner or for special manufactured treasures at Andreas Murkudis Concept store, like recently when he commissioned Dries van Noten to select his favorite materials from previous collections and where clients make their own choice for a very personal manufactured dress, made in Belgium. I also like a quick lunch of Turkish delicatessen at Hasir in Kreuzberg, which is the best Turkish food I have tasted in all of Germany. And if I have seen it all I visit the Bauhaus in Dessau for a time journey and more history.

I will be also be seeing some shows and attending a couple of parties, so follow me on Instagram and come with me to Berlin.

Berlin Fashion Week is getting more and more sophisticated, one of my most favorite Max Beckman paintings, Stella McCartney, who is hosting the Designer of Tomorrow, Peek & Cloppenburg Young Talent Show, Karamellschnecken from Barconi’s in Mitte, Editing outfits at the Designer of Tomorrow show, international cook books at Goldhahm & Sampson, the best grocery store in Berlin, editions at Andreas Murkudis, Potsdamerstrasse, my favorite glasses from Mykita, have a look at their anniversary book, Gestalten Space, the most inspiring bookshop in Germany


brings good news to you.
She lives and travels around
the world, stopping wherever
she sees something interesting,
reporting on what inspires her.
She finds beauty in the
most varied places,
from fashion shows
to art exhibits, from lonely
beaches to bustling cities.



When in Munich my
favorite store to look
for the best selection
of clothes is THERESA.
The staff is competent
and always has the
best ideas for styling
and mixing different
designers together.